Conscious Fashion Brands We Love!

Today, 21 April 2020, is World Creative and Innovation Day. This is a day to remind and encourage people to use their creativity to make the world a better place and to give people a reason and opportunity to use their imagination productively, to release new thinking, and to celebrate that!

The day before Earth Day was chosen as World Creative and Innovation Day as this day is here to emphasize the importance of using new thinking to create a decent life for all, on a sustainable planet.

We have decided to celebrate some conscious fashion brands that are thinking and acting creatively and with innovation to reduce the harm they do to the planet. 

Image source: The Post

We believe we can all make a difference!

“Increasingly, customers want to have a positive impact on the environment. Research shows that 88% of consumers want brands to help them be more environmentally friendly.”

– Forbes

The latest fashion trend isn’t what you might think it is, it’s not a color or a style, it’s sustainable fashion, ethical clothing, and conscious brands. There is no such thing as a completely eco-friendly brand or product as every item will have at least some negative impact on the environment in some way.

To break it down simply - conscious brands are brands that go the extra mile to outweigh the negatives with positives, by doing less bad and more good. This is an ethos we, at Sneaker LAB, love to live by!

Sustainable brands take into account the full process of their products, from beginning to end, and look at every component that is affected by this lifecycle, from the environment, to the workforce, all the way down to the consumers who use the products. Both the internal and external facets of the business.

Here are some conscious brands we would like to highlight and celebrate. They are doing their part to be a more ethical and sustainable input in the fashion industry:

Everlane:

Everlane is not big on trends, they source the finest materials and factories so that they can produce timeless pieces that will last your years, decades even! They mix sustainability with transparency by sharing with their consumers the exact breakdown of the cost of each item and showing them where each and every item has been produced. Everlane has built strong relationships with its factory owners to ensure that their high standards of ethics can be met for every one of their employees.

 

 Patagonia:

The first brand that comes to one’s mind when they hear “conscious brand” is Patagonia. This outdoor brand is widely recognized as one of the most ethical brands out there! Not only do they use sustainable material for their clothing, but they also repair your clothes and gear to make them last longer. The brand has collections that are Fair Trade Certified and Bluesign approved – meaning that the supply is closely monitored to make sure that it is safe for the environment, workers and consumers. They also buy and resell their own products so that you can get credit for bringing in your old items, or you can buy something pre-loved at a lower cost!

Levi’s:

The process of making just one pair of jeans takes over 7 500 liters of water, from growing the cotton to dyeing and finishing. Levi’s has aimed to focus on removing water from this process wherever possible. They say that their Water<Less collection uses up to 96% less water in the finishing processes. So far, they have managed to save over 3 billion liters of water and recycle over 2 billion liters of water in the treating and finishing of their pieces. One of Levi’s 2025 goals includes a 40% carbon emission reduction across its entire supply chain! 

With Levi’s being such a huge player in the denim industry, even the smallest steps they take to reduce their environmental impact can make a massive difference!

Veja:

Veja is a Parisian sneaker brand that works with small producers across Brazil. They are all about transparency, organic materials, and fair-trade practices! They focus on respecting the environment as well as respecting human rights!

Veja uses materials such as organic cotton, vegan leather, and even fish skin to make their sneakers. These materials can be traced right down to where and how they were sourced. The brand helps empower those who have been incarcerated or those who struggle to find jobs by employing them through their partnership with Atelier Sans Frontieres – a job reintegration workshop.

These distinctive sneakers have been said to be the world's most sustainable sneakers - plus we in love with their new colorways!

H&M Conscious:

H&M is moving away from its commonly known fast fashion roots with their new Conscious collection. The collection is made of natural materials such as organic cotton and recycled polyester. They are striving to reduce their carbon footprint by their introduction to new ways of sustainable production and eco-friendly fabrics. Customers can also now recycle used or unwanted items at H&M stores to receive a discount toward their next purchase. H&M’s goal is to use only sustainably sourced materials by 2030. We are all about transparency and the movement toward improving our efforts! Go H&M!

TOMS:

This brand is famous for its ‘one for one’ giving policy and yearly initiatives in which they help animals, provide shoes, sight, water, and safer birth services to those who are in need. TOMS’ newest initiative – ‘Stand for Tomorrow’ – is their investment into tackling current social issues such as homelessness, female empowerment, and social impact.

TOMS is in the business to improve lives and stands for a better tomorrow where humanity thrives! Every purchase allows them to invest in local partners around the world to create positive changes. To date, in the 13 years of the brands' life, they have been able to positively impact the lives of 96,5 million humans!!

ThredUP:

Even though ThredUP isn’t actually a brand, we absolutely love what it stands for! For those who don’t know, ThreadUP is a website that buys and sells women’s and children’s used clothing, clothing that still has lots of life left in it. It’s essentially an online thrift store.

Buying second-hand clothing is more sustainable than buying anything new, and on top of that, buying from thrift shops gives you the chance to get top fashion brands for a fraction of the cost. Anything that doesn’t get accepted by ThreadUP gets repurposed or recycled!

As we all know, no brand has the ability to do absolutely zero damage to the environment, but we all have the ability to lessen that negative impact in as many ways we can, and better yet - outweigh that negative impact with good! All in all, something we can learn from all of these brands is that it’s time for us to start protecting our investments, making what we love last longer!

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