Magnus Alpha x Sneaker Lab Launch Event

Sneaker Lab partnered with luxury brand Magnus Alpha to release their latest collection at our Los Angeles store. Magnus Alpha released their line of POAI sneakers, calfskin leather POAI backpacks and other apparel items to match. Our launch event brought in a lot of people and they got a chance to get their hands on the products to feel how quality they are.

Throughout the event, our Sneaker Lab team were cleaning shoes and helping people try on the Magnus Alpha POAI Mid’s. The sneakers come in 4 colors: Guero, Malta, Motta and Celeste. These calfskin leather sneakers scream quality craftsmanship and that is a refreshing thing in the footwear industry.

Magnus Alpha is a new age luxury brand making shoes, bags and apparel. Driven by the stories that shaped the fabric of cultures, MAGNUS ALPHA is designed for the diverse chosen who have a universal calling to chart the new normal. The founders are a circle of diverse individuals of Dominican, Korean and Mexican descent.

Magnus Alpha products are designed in Los Angeles and manufactured in Mexico with workers that make more than minimum wage. This is an important part of the Magnus Alpha brand is the ability to stay rooted and give back to the exact communities they are representing and celebrating. Immigrants make most of the things in the USA and Magnus Alpha wants those goods to be celebrated for the culture they add and the stories they tell.

Learn more about Magnus Alpha and the man behind it on our new podcast with Hommy Diaz. Click here to listen to the interview.


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