The Future Is In Everything

If there is one thing we can be sure of in all the unknown of the future, is that all research and expense in the field of development is hyper-focused on a central theme of convenience. 


  • Cars and driving:

While we might not be heading for an era out of the Jetsons cartoon with people flying to work, we are making tracks towards cars that drive themselves and are powered sustainably - still a win in our books. 


In terms of the near future, the greatest energy is concentrated on making current driving technology as eco-friendly as possible, and it's looking bright! There are predictions that by 2025 at least 23% of new cars sold will be electric.  


Considering that 6 of the top 20 biggest research and development spenders are in the automotive industry, the concept for what's in store in the realm of personal mobility doesn't seem to be a stretch at all. 


The future of cars appears to be more focused on getting you from A to B in a manner that is as connected, seamless, and autonomous as possible. Meaning all you will need to do is call up a smart car. It will pick you up, take you to your destination and zip off to pick up another passenger. 


Ridesharing is also a highlight in this field, which seems to allude to the possibility that you might not even need to own a personal vehicle. Instead, a community will share resources in this regard whereby people from the same neighborhood going in the same direction at similar times will be collected together and taken to their various destinations all without anyone having to get behind a wheel. 


You might not even need to get your driver's license at all, a relief, or a milestone missed? 



  • Phones and wearable technology:

We all know that phones are pretty much already laptops in our back pockets, so how much further could they actually develop? 


Well, it could get weird and go as far as for every human to pretty much be a cyborg. Elon Musk founded a company called Neuralink in 2017, which is working in the field of “neural lace” technology. The idea is to implant tiny electrodes into the human brain to allow them to communicate directly with machines. The technology would also enable you to upload and download your thoughts — seriously. 


Perhaps a more conservative step before this, we'll have smart glasses that replace phones where you'll see everything you would normally see on your phone screen as a hologram through projections in the lenses. 


For now though, and more realistically, we can expect to see phones that fold (what a throwback, right?), 6G, no ports, over-the-air charging, color-changing, and stretchable displays - which is pretty cool too. 


Now, if that didn't bend your brain, imagine the power of the future smartphone used in conjunction with wearable technology to benefit your health and improve your wellbeing. The possibilities are endless. From simply tracking your physical activity and heart rate to sending thermoelectric pulses to reduce joint pain to biometric garments that measure your body’s vitals. 


The true potential of wearable technology, however, lies in its capability to revolutionize the health care industry. 


The magnifying glass here is on chronic illness and taking the stress of tracking and monitoring it off of the shoulders of the person living with it. This is essential as doing exactly that helps keep them out of the hospital. Wearables will take it a step further and work with your phone to help show you graphs and patterns in your measurements and offer prompts to keep you on a steady path, whether it's to take a breather and put your feet up for 5 minutes, to drink a glass of water or to take your medication. 


Wearable technology has the real and likely potential to drastically reduce the $2 trillion annual cost of chronic disease.



  • Payment Methods and Money

This one is pretty exciting because it feels the most tangible or the most in reach. It's a concept already being trialed by companies like Amazon in their concept store, Amazon Go, and they're calling it "just walk out" technology. They could have been a little more creative with the name but hey, that's beside the point. 


Essentially, the store has everything you could hope to need for every day and home shopping. There are no cashiers, no queues, and no digging to find your card to pay. You just quite simply as the name suggests, pick up what you need and "just walk out". 


It works with sensors and mobile payment technology whereby it tallies everything in your cart as you walk through the store and when you walk out, it automatically charges your Amazon account. Want to take something out of your cart? no problem, it'll adjust your total accordingly, which you will be able to see on your phone screen as you browse.


This one feels like quite an easy and natural extension of what we already do with our phones in the sense that we already use them to bank and shop online - why not use them to shop in person? 


Taking it a step further, there are cryptocurrencies. Bitcoin is perhaps the most well-known of these. The concept behind cryptocurrency is that you can transfer money instantly to anyone in the world, anywhere, anytime. It's digital money that isn't run by any government or bank and is designed to work in a world without intermediaries, essentially negating the need for banks to hold your money or facilitate your transactions. While cryptocurrency won't be replacing traditional money anytime soon, it does open a wide variety of doors for users to open and may, in time, pressure banks to become more flexible with their services especially if the innovations promote faster, more secure and more efficient payment systems. 


Who knows, maybe one day you'll be just walking out of Amazon Go using Bitcoin? 



  • Humans and Genomes 

Hold onto your hats with this one. The mindboggling thing about it is that it's already happening and its limits will only be defined by our ethics and morals as a species which we all know can be argued with when it comes down to a price tag, however there is an incredible amount of potential for good that will revolutionize the world. 


Of course, there is the fun side of being able to play with your own genetics, which in many ways is not dissimilar to elective surgery to enhance ones appearance, gene therapy would simply negate the need to go under the knife.

Want blue eyes? You can get them. 

Want to eliminate an illness out of your family's genetic code? No problem. 

How about making your kid taller to play in the NBA even though you and your partner are only 5'11" and 5'8"? Totally doable, sign here. 


The more practical positives for the world are staggering to imagine.


It grants us access to curing thousands of genetic diseases by simply modifying a code as you would to edit a website just, you know, control alt delete illness. This one benefit solely in the realm of human health and genetic disease could end up saving millions of lives. In the farming and food sector, genetically tweaking crops could eliminate world hunger by modifying crops to produce more produce at bigger sizes and harvest more often. In relation to nature and conservation, we could bring  back extinct species that were once critical to their biomes - sounds wonderful, doesn't it? It can be.


And while the fact that we are even able to do these things is probably the most historic medical breakthrough since a forgotten petri dish gave the world penicillin, it calls into question whether we should.  


But we’ll leave that conversation for another day.



  • The Future of Sneaker Care

One might ask why we'd choose to place sneaker care in the same category as all the previously mentioned ground-breaking revolutions happening in the mega industries at the moment. The answer to this is quite simple. Millions of dollars are being pumped into the research and development of cleaning products. Yup, cleaning products. Why? Given the current global pandemic, there is a resurgence of consumer awareness concerning the importance of hygiene and the spread of infectious diseases.


In practical terms, this means an increased focus on safe food storage, the importance of sanitary conditions, and the need to disinfect household surfaces or anything that comes into the house. Your shoes, not the least of which, are known to track hundreds of thousands of bacteria into your home every day.  


A significant focus in this field is on convenience, being environmentally friendly and sustainable, to the effect of the household green cleaning products market being expected to grow from $17.90 billion in 2017 to $27.83 billion by the end of 2024, indicating a massive market shift from traditional, more harmful, household cleaners to ones that actually benefit the planet. 


At Sneaker LAB we've taken on the challenge to make environmentally friendly products that promise to clean, care for and protect your sneakers, home and the planet. We're doing this by merging science with nature and making use of biotechnology. 


Biotechnology is defined as the application of nature’s biology and its processes for industrial benefit in the production of goods and services. This is a rapidly developing field of research, where individuals and organizations look to nature to help streamline and optimize industrial processes.


Bacteria and viruses thrive in biofilms which are protected communities and are created in cracks, cuts, grooves and holes on surfaces. Probiotic cleaning solutions are the most effective at reducing biofilms, even standard harsh chemical cleaners struggle to remove biofilms. By removing the biofilm, viruses specifically have nowhere to live and can lead to them dying out.


We’ve taken our cue from nature and harnessed the same beneficial bacteria that is used to biodegrade organic waste to create our cleaning formula. This biotechnology cleans at a microscopic level, continuing to work long after application, leaving your sneakers cleaner for longer. 


Microorganisms have an impressive ability to break down compounds to gain nutrients for their survival. By adding good bacteria into our solution, we can make use of their natural ability to break down fats and oils for our benefit. Sneaker LAB’s relationship with these good bacteria is a mutually beneficial partnership. Applying our cleaning solution to your sneakers provides these bacteria with food and a place to live, while you benefit from an in-house cleaning service.


Being built on a Green philosophy we pride ourselves in improving all that we do by reducing our impact on the planet and being environmentally friendly. Our products are Green Tag certified, one of the world's most trusted ecolabels. Our 100% biodegradable solutions and recyclable packaging have been independently tested and Green Tag certified.



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