Enter the LAB Episode 13: Jeff Cole
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“ENTER THE LAB” is the content series where we showcase the talented, innovative and expressive individuals within our community.
The aim is to connect with the person in front of the camera beyond just the imagery. The approach is both grand, portraying their personalities/uniqueness in a monumental style, while maintaining a personal element, revealing a side of them that viewers have never seen before.
A Collision of Creativity, Culture, and Purpose. From Chicago to Cape Town, Jeff Cole has carved out a space for himself as one of the most dynamic creative forces in the world today. An artist, entrepreneur, and world-builder, Jeff represents the kind of energy that fuels The LAB. His arrival at our headquarters in Cape Town was more than just a meeting of minds—it was a celebration of passion, purpose, and pushing boundaries.
When Jeff Cole walked into The LAB, it wasn’t just a visit—it was a full-circle moment.
"Potential inspires me."
Jeff’s story is rooted in the cultural melting pot of Chicago during the Michael Jordan era—a time that gave rise to legends and reshaped global sneaker culture forever. It’s no surprise that his art fuses this legacy with his love for superheroes and hype-worthy kicks. The result? Visual worlds that tap into nostalgia, elevate icons, and push the boundaries of digital storytelling. With a cult-like following on Instagram and collaborations with some of the world’s most iconic brands, Jeff is the kind of guest who doesn’t just show up—he brings a whole creative universe with him.
On a recent podcast episode with The Inside Show, partnered with Sneaker LAB, we sat down with Jeff to unpack his journey, what drives him, and how he continues to stay inspired. He spoke candidly about his belief in potential—not just in himself, but in the people around him. "My goal in life is to help people understand who they are and what makes them unique."
On a recent podcast episode with The Inside Show, partnered with Sneaker LAB, we sat down with Jeff to unpack his journey, what drives him, and how he continues to stay inspired. He spoke candidly about his belief in potential—not just in himself, but in the people around him. "My goal in life is to help people understand who they are and what makes them unique."
"Once you know your purpose, reverse engineering how you get inspired will become the fuel to your potential."
At The LAB, we’re always asking ourselves how we can challenge the norm, not just in what we do, but in how we do it. Jeff’s perspective on creativity aligns so deeply with ours—not just creating for the sake of it, but creating with impact and intention.
It was an honour to have him and his beautiful wife, Inez, in Cape Town, soaking in the city’s energy, connecting with our team, and exchanging thoughts on what it means to build something meaningful. From his time at our headquarters to filming the podcast and spending time immersed in our creative culture, Jeff left behind more than just powerful words—he left inspiration.
Jeff’s quote, "Self awareness is the most important ingredient to happiness. Knowing who you are and executing on your truths is the only formula to a happy life," resonates now more than ever. It’s a reminder to all of us inside The LAB to keep showing up as our true selves.
Jeff Cole is an icon in every sense—not just because of the art he creates, but because of the intention behind it. And having him enter The LAB was proof that when creativity, authenticity and purpose collide, the possibilities are endless.
It was an honour to have him and his beautiful wife, Inez, in Cape Town, soaking in the city’s energy, connecting with our team, and exchanging thoughts on what it means to build something meaningful. From his time at our headquarters to filming the podcast and spending time immersed in our creative culture, Jeff left behind more than just powerful words—he left inspiration.
Jeff’s quote, "Self awareness is the most important ingredient to happiness. Knowing who you are and executing on your truths is the only formula to a happy life," resonates now more than ever. It’s a reminder to all of us inside The LAB to keep showing up as our true selves.
Jeff Cole is an icon in every sense—not just because of the art he creates, but because of the intention behind it. And having him enter The LAB was proof that when creativity, authenticity and purpose collide, the possibilities are endless.
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