Embracing a Mindful Approach

Redefining Fashion Care

We're on a mission to revolutionise care for personal belongings through innovative environmentally responsible products, while establishing and supporting a global fashion community that values quality, sustainability, and shared knowledge

Consumers are shifting away from disposable fashion and embracing a more mindful approach-valuing quality, longevity, and sustainability.

The Lab is more than just
a product line;
it’s a movement

Products

Clean I Care I ProtectTM

  • Sneaker Care

  • Hat Care

  • Denim Care

  • Apparel Care

  • Accessory Care

Sneaker Care

Sneaker Cleaner / Sneaker Protector / Odor Protector / Leather Care

Provides sneaker enthusiasts with comprehensive care products that enhance the longevity, integrity, and personal expression of their investments.

Hat Care

HAT CLEANER / HAT PROTECTOR /  HAT DEODORIZER

Provides hat enthusiasts with effective care solutions that preserve the condition, shape, and appearance of their headwear investments.

Denim Care

DENIM REFRESH / DENIM WASH

Provides tailored care products that enhance the longevity, character, and sustainability of denim garments.

Apparel Care

APPAREL REFRESH / APPAREL WASH

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.

Accessory Care

LEATHER CARE

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.

  • Sneaker Care

  • Hat Care

  • Denim Care

  • Apparel Care

  • Accessory Care

Sneaker Care

Sneaker Cleaner / Sneaker Protector / Odor Protector / Leather Care

Provides sneaker enthusiasts with comprehensive care products that enhance the longevity, integrity, and personal expression of their investments.

Hat Care

HAT CLEANER / HAT PROTECTOR /  HAT DEODORIZER

Provides hat enthusiasts with effective care solutions that preserve the condition, shape, and appearance of their headwear investments.

Denim Care

DENIM REFRESH / DENIM WASH

Provides tailored care products that enhance the longevity, character, and sustainability of denim garments.

Apparel Care

APPAREL REFRESH / APPAREL WASH

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.

Accessory Care

LEATHER CARE

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.

Collaboration-Driven. Culture-Led.

From sneakerheads to fashion houses, The Lab has partnered with the world's biggest and boldest. Brands: Dior, Nike, New Balance, Karl Lagerfeld, Fila, Puma, Sneaker Freaker and Nice Kicks

What sets us apart?

We design our products for sustained efficacy.

Our formulations are designed to actively clean your sneakers, hats, apparel, denim and accessories for up to 72 hours post-application. This extended action, driven by our unique biotechnology, harnesses a blend of beneficial bacteria and enzymes that work at the molecular level to keep your pieces clean long. after use, protected with an unparalleled degree of freshness.

72 Hour Cleaning

Hypoallergenic

Biodegradable

Environmentally
Friendly

Microscopic 
Cleaning

Biotechnology

Cruelty-Free

Water Saving

Nourishment 
+ Protection

Water Based

Invisible Barrier

Energy Saving