Sneaker LAB at Magnus Alpha DTLA Pop-Up

We recently partnered up with luxury brand Magnus Alpha for their DTLA Shopify pop-up. The pop-up was celebrating Hispanic Heritage month and a percentage of all sales went toward Alzheimer’s research. At the pop-up, Manager Joe got to clean a bunch of different shoes while also talking more about our environmentally friendly Sneaker Wipes to people coming through the pop-up. 

Visit the pop-up until Oct 15th at: 777 S Alameda St, Bldg. 1, Unit 100


The entire pop-up is inspired by a concept Magnus Alpha calls: Lourdes

Who is your LOURDES?

Born in the Dominican Republic in 1945; the eldest female of 13 siblings and the first in the family to leave the island. She emigrated to the USA in the late 60’s. Within 5 years she managed to legally reunite her parents and siblings, settling in New York City. They all experienced greater opportunities as a result of her courage, motivation and determination.

Her Legacy

Lourdes’ influence and unconditional love for family unity gave her siblings the foundation to start and grow their own families in the US. This created a legacy through the successful achievements of the families’ first generation Dominican American offspring. 

Learn more about the concept here:


Magnus Alpha creates the most incredible quality leather goods and their footwear is no exception. You can truly feel the quality in the leather and when you have a material like this, you need to have some protection too. Our Leather Care products offer cleaning, moisturizing and UV protection in a convenient all in one formula. We have Leather Care in a bottle and a wipe form so you can apply on the go or deep clean while at home. Learn more about our Leather Care here:

The lead designer of Magnus Alpha, Hommy Diaz, spent the time talking with customers explaining each meticulous design element. We think this is something that is really missing from pop-ups now: a personal connection with the people who made the pieces and a chance to know more while shopping. The line started outside so each shopper had their chance to shop personally with Hommy.

Learn more about Magnus Alpha online:

Follow them on social media: @magnus.alpha


Follow us on social media: @sneakerlab_usa

Learn more about our environmentally friendly Sneaker Cleaner here:


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