On September 23, 2023, the second model of the three-part Black Forest sneaker collection by Puma was released.
In collaboration with Schwarzwald Tourismus GmbH, the limited edition sneaker was inspired by the icons of the Black Forest and is thus dedicated to a tourist region for the first time.
We were fortunate enough to be a part of this incredible release by creating customised Sneaker Wipes.
Each sneaker comes with a cherry pendant, a "sneaker napkin" (Sneaker Wipe by Sneaker LAB), and a Puma Black Forest Bakery cake server.
The capsule between Puma and Schwarzwald Tourismus GmbH will release 3 sneakers.
Anja Egger, Head of Marketing Central Europe at PUMA says about the cooperation: "The collaboration between us as a traditional sports company and the Black Forest as a vacation region with so many internationally known icons just fits. We are therefore very pleased to release the Black Forest in selected sneaker boutiques in the year of our 75th anniversary with the three-part Black Forest Sneaker Collection."
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